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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Toulouse-Lautrec Museum in Albi
 Fučíková, Lucie ; Müllerová, Eva (advisor) ; Kalfiřtová, Eva (referee)
This bachelor's thesis aims to find a connection between the fate of painter Henri de Toulouse- Lautrec and the exhibited artworks at the Toulouse-Lautrec Museum. It also endeavours to remind the artistic legacy of this French modernist. The thesis is divided into two main parts. In the first part, the life of the painter is mentioned in detail. The second part is dedicated to the Toulouse-Lautrec Museum. Here, the author also used her knowledge from the personal visit of the museum in the process of making. This part is chronologically and thematically arranged in accordance with the exposition. Toulouse-Lautrec's key artworks from each life period are successively described. The emphasis is put on searching for possible analogies between the painter's personal and artistic life. KEYWORDS Henri de Toulouse-Lautrec, the Toulouse-Lautrec Museum, French painting, Impressionism, Post-impressionism, Montmartre, Albi
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Analysis of the effectiveness of the ALBI company TV campaign
 Knoblochová, Petra ; Tahal, Radek (advisor) ; Pešl, Libor (referee)
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendations which shall be used internally by ALBI in order to improve its processes within the marketing department.
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